What’s your
business actually
worth?
An AI valuation calibrated against 240 real 2024–2025 deals. Two buyer personas. Time-to-sell estimate. The one improvement that would move your number. Free, no signup, no broker call.
Strategic acquirer— adjacent DTC brand absorbing your audience. 4–6 weeks.
Diversify beyond the top SKU — it’s 58% of revenue.
FIG. 01 — SAMPLE OUTPUT
What trades look like.
Typical ranges and timelines across the six verticals we broker. Your number sits somewhere inside these. Tap a row to find out where.
Recent closes.
Real deals closed in the last 18 months, sourced from public broker feeds (Empire Flippers, Acquire.com, FE International, Quiet Light, Flippa) and private-broker reports. This is the cluster your valuation gets matched against.
- NEWSb2b-newsletter£278K31.2×54dNov '25
- NEWSads-newsletter£25K24.5×72dNov '25
- SAASb2b-saas£88K25.0×74dNov '25
- SHPFYdtc-homegoods£426K38.0×71dNov '25
- SHPFYniche-accessories£127K27.0×86dNov '25
- SHPFYdtc-fitness£16K20.0×140dNov '25
- FBAprivate-label-baby£209K38.6×85dNov '25
- FBAprivate-label-kitchen£98K28.7×112dNov '25
- AGCYwebdev-agency£94K22.3×63dNov '25
- NEWSads-newsletter£194K35.9×38dOct '25
Most brokers keep their tools behind a call and their data behind an NDA. We put ours in your browser and let the numbers do the pitching.
What you get elsewhere. And what you get here.
Five questions worth asking before you trust anyone with the number on your business.
Discovery call. NDA. Maybe a number in two weeks.
Type your numbers. Get a real range in a few minutes — no call, no signup.
£500 for a written valuation. Retainer to engage.
Free. Forever. No card, no signup.
A multiplier table from 2019.
AI calibrated against 240 real 2024–2025 deal comps.
A range. Maybe a deck.
Range, two buyer personas, days-to-sell, and the one thing that would move your number.
12–15% + retainers + listing fees.
10%. Only if and when we close.
Stop reading. Start with the number.
Get my valuation→Five tools. Every one free.
Built for founders who want to understand their exit before they start one. One live today; the rest land this year.
Exit Readiness Scorer
Where you sit on the spectrum from raw idea to acquirer-ready — and exactly what to fix.
Deal Data Dashboards
Live multiples, time-to-close, and buyer activity across every category we broker.
AI Document Prep
Turn messy numbers into a clean CIM, prospectus, and data room — in minutes, not weeks.
Deal Structure Simulator
Model cash vs. earnout vs. seller financing — see what different buyers will actually pay.
From curious to closed.
Value.
Start with a real range. No signup, no call, no commitment.
Prep.
Score your readiness and build the deal docs on your own time.
Broker.
When you’re ready, we run the deal. 10% only when it closes.
Aligned incentives. Nothing fluffy.
10% commission
No retainers. No listing fees. We only get paid when you do.
Zero upfront
Use every tool, sit through every call, walk away whenever — on the house.
Specialist, not generalist
Digital businesses only. Every call starts with category context, not discovery.
Things founders actually ask.
How much is my online business worth?
Most digital businesses sell between 2× and 5× annual profit (SDE), but the multiple depends on category, growth, churn, and concentration risk. Our free valuation tool walks you through a few minutes of inputs and returns a real range, calibrated against 240 actual 2024–2025 deal comparables.
What types of online businesses do you broker?
Six verticals: newsletters (Substack, Beehiiv, Ghost), Shopify and DTC eCommerce, SaaS, digital agencies, Web3 / crypto, and Amazon FBA. Typical deal sizes run £30,000 – £5,000,000.
How much does it cost to sell with Flipping Nerd?
10% commission, charged only on a closed deal. No retainers, no listing fees, no upfront cost. The valuation tool and every future tool in our stack are free to use.
How long does it take to sell an online business?
Typically 30 – 120 days end-to-end depending on vertical and deal size. Newsletters and Shopify stores tend to close fastest (30 – 60 days). Agencies and larger SaaS deals usually take 60 – 120 days.
Do I need a broker to sell my online business?
No — but a specialist broker typically achieves higher prices, faster closes, and structured terms (earnouts, seller financing) that protect the seller. We only get paid when you do, so the incentives are aligned.
How is your valuation different from a free online calculator?
Free calculators apply a static multiplier table from 2019. Ours runs your real numbers against 240 verified 2024–2025 deal comparables and returns a value range, two buyer personas, an estimated days-to-sell, and the single highest-leverage improvement that would move your multiple.
No call.
Your real number.
No signup. No call. No commitment. Come back when you’re ready — or don’t. Either way you walk away sharper.