Question 1

What multiple do newsletters typically sell for?

Accepted Answer

Most newsletter acquisitions in 2025 cleared between 24× and 36× monthly revenue. Single-stream ad-supported newsletters trend toward the lower end; mixed ad + paid-sub stacks with sub-3% monthly churn and 40%+ open rates clear at the upper end. Our valuation tool anchors against the 40 most recent newsletter deals in our 240-deal database.

Question 2

Does the platform (Beehiiv, Substack, Ghost) affect valuation?

Accepted Answer

Yes. Beehiiv and Ghost properties typically attract a 1-2× multiple premium because the list is portable and the buyer can run their own monetisation. Substack newsletters tend to clear 1-2× lower because the audience and revenue rails are platform-locked.

Question 3

How long does a newsletter sale usually take?

Accepted Answer

A clean newsletter with documented financials and 12+ months of history typically closes in 30-60 days from first listing. Smaller deals on Acquire.com close faster; brokered deals through Quiet Light or FE International take longer but reach a wider buyer pool.

Question 4

Do you broker newsletter sales?

Accepted Answer

Yes. Flipping Nerd specialises in newsletter, SaaS, ecommerce, agency and web3 acquisitions. We charge 10% commission, only when a deal closes — no upfront fees.

What platform is your newsletter on?