Question 1

How are Shopify stores valued in 2026?

Accepted Answer

Shopify and DTC stores are valued as a multiple of monthly SDE (Seller's Discretionary Earnings), typically 24-40× for organic-traffic-heavy stores with sub-30% paid ad dependency. Stores reliant on Meta/Google ads clear 20-26× because the buyer inherits CAC risk.

Question 2

Does an email list increase store valuation?

Accepted Answer

Yes — a 10K+ engaged email list typically adds 2-4× to the multiple because it represents owned demand the buyer can reactivate. List size matters less than open rate and revenue-per-email.

Question 3

How long does it take to sell a Shopify store?

Accepted Answer

Typically 60-120 days from listing to close. Stores under £100K close fastest on Acquire.com or Flippa; larger stores route through Empire Flippers or specialist brokers and take 90-150 days.

What is your average monthly net profit (£)?