Question 1

How is an Amazon FBA business valued?

Accepted Answer

FBA businesses are valued as a multiple of monthly SDE, typically 24-42× for private-label brands with brand registry, 1+ year of trading and sub-25% ACOS. Wholesale and reseller models trade lower (18-26×) because the moat is weaker.

Question 2

Does brand registry affect valuation?

Accepted Answer

Significantly. A registered trademark with active brand registry typically adds 4-6× to the multiple — it transfers cleanly to the buyer and protects against listing hijacks. Without it, expect a meaningful discount.

Question 3

What about aggregator demand in 2026?

Accepted Answer

Aggregator interest has cooled relative to the 2021-22 peak but didn't disappear — Razor, Olsam and the survivor cohort are still acquiring. Strategic acquirers (other brands and PE-backed roll-ups) now dominate the £200K-£2M range.

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